Business English Elementary

MARKET LEADER 

Develop confident English speakers who want to be successful at work

 

 

 

 

 

MARKET LEADER - Elementary

Market Leader 3rd Edition Elementary, is an English course for students who want to learn English and learn about business, and for business people who want to advance their careers.

It has been developed in association with the Financial Times, one of the leading sources of business information in the world. Financial Times material introduces students to topical business issues and builds the professional language and communication skills required for the modern world of business.

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Develop confident, fluent speakers who can successfully use English in a work environment

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Course Content

Introductions

Discussion: Introduce yourself

Listening : An interview with a consultant.

Reading: From small town to global leader

Language: Nationalities; to be; a/am with jobs; Wh- questions

Skills: Introducing yourself and others.

Case Study: A job fair in Singapore- Decide on the successful candidates for a job.

 

Work and Leisure

Discussion: Discuss what people want from work.

Listening : An interview with Ros Pomeroy

Reading: Business diary: Eugene Kaspersky – Financial Times

Language: Days, months, dates; Leisure activities; Present simple; Adverbs and expressions of frequency.

Skills: Talking about work and leisure

Case Study: Hudson Design Inc: Resolve issues with unhappy staff.

Problems

Discussion: Talk about problems at work.

Listening : An interview with a specialist in change leadership.

Reading: Call-centre interviews

Language: Adjectives too/enough; Present simple: negatives and questions; have, some and any

Skills: Telephoning: Solving problems

Case Study: High-Style Business Rentals: Respond to negative customer feedback

Travel

Discussion: Talk about business travel

Listening : An interview with a business traveller.

Reading: Hilton Tokyo- hotel description

Language: Travel details; can/ can’t; there is / there are

Skills: Making bookings and checking arrangements

Case Study: The Gustav Conference Centre: Coordinate the needs of three different companies.

Food and Entertaining

Discussion: Discuss food from different countries

Reading: India likes fast-food chains – Financial Times

Listening : An interview with a specialist in change leadership

Language: Eating out; some/any; countable and uncountable nouns

Skills: Making decisions

Case Study: Which restaurant? Choose the right place to eat for some important clients.

Buying and Selling

Discussion: Talk about buying different products

Reading: Uniqlo: a global success story

Listening : An interview with a management consultant

Language: Choosing a product; choosing a service; Past simple; Past time references

Skills: Describing a product

Case Study: NP innovations: Decide on a new product

People

Discussion: Talk about how you like to work

Reading: Women at the top: Andrea Jung – Financial Times

Listening : An interview with a management consultant

Language: Describing people; Past simple – negatives and questions; Question forms

Skills: Dealing with problems

Case Study: Tell us about it: Give advice on problems at work

Writing: Reply to a problem message

Advertising

Discussion: Do an advertising quiz

Reading: Volkswagen’s Black Beetle ad- Financial Times

Listening : An interview with an organisation development consultant

Language: Advertising and markets; Comparatives and superlatives; much / a lot, a little / a bit

Skills: Participating in discussions

Case Study: Excelsior Chocolate; Products: Devise an advertising campaign

Writing: product launch plan

 

Companies

Discussion: Do a companies quiz

Listening : An interview with a specialist in change leadership

Reading: New markets for Gamesa

Language: Describing companies; Present continuous; Present simple or present continuous

Skills: Starting a presentation

Case Study: Presenting your company: Prepare a short presentation

Writing: Company profile

Communication

Discussion: Do a communications quiz

Listening : An interview with a management consultant

Reading: I’m a fan of Facebook, but not of video calls – Financial Times

Language: Internal communication; Talking about future plans; will

Skills: Making arrangements

Case Study: Blakelock Engineering: Decide who should leave a company

Writing: e-mail

Cultures

Discussion: Look at some tips for doing business in another country

Listening : Three people talk about cultural mistakes

Reading: Lessons in cultural difference- Financial Times

Language: Company cultures; should/ shouldn’t, could/would

Skills: Identifying problems and agreeing action

Case Study: The wind of change: Assess ideas for changing a company culture

Writing: action minutes

Jobs

Discussion: Discuss jobs

Reading: profile on a professional networking site

Listening : An interview with an organisation development consultant

Language: Skills and abilities; Present perfect; Past simple and present perfect

Skills: Interview skills

Case Study: Nelson & Harper Inc: Interview candidates for a job

Writing: letter

Course                       Days                  Times                     Dates                   Fees

Our classroom is located at

55a Pagoda Street (059214)

Email: yewhuat@useenglishtoday.com

WeChat: yewhuat80

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