
Business English Elementary
MARKET LEADER
Develop confident English speakers who want to be successful at work
MARKET LEADER - Elementary
Market Leader 3rd Edition Elementary, is an English course for students who want to learn English and learn about business, and for business people who want to advance their careers.
It has been developed in association with the Financial Times, one of the leading sources of business information in the world. Financial Times material introduces students to topical business issues and builds the professional language and communication skills required for the modern world of business.

Develop confident, fluent speakers who can successfully use English in a work environment
Course Content
Introductions
Discussion: Introduce yourself
Listening : An interview with a consultant.
Reading: From small town to global leader
Language: Nationalities; to be; a/am with jobs; Wh- questions
Skills: Introducing yourself and others.
Case Study: A job fair in Singapore- Decide on the successful candidates for a job.
Work and Leisure
Discussion: Discuss what people want from work.
Listening : An interview with Ros Pomeroy
Reading: Business diary: Eugene Kaspersky – Financial Times
Language: Days, months, dates; Leisure activities; Present simple; Adverbs and expressions of frequency.
Skills: Talking about work and leisure
Case Study: Hudson Design Inc: Resolve issues with unhappy staff.
Problems
Discussion: Talk about problems at work.
Listening : An interview with a specialist in change leadership.
Reading: Call-centre interviews
Language: Adjectives too/enough; Present simple: negatives and questions; have, some and any
Skills: Telephoning: Solving problems
Case Study: High-Style Business Rentals: Respond to negative customer feedback
Travel
Discussion: Talk about business travel
Listening : An interview with a business traveller.
Reading: Hilton Tokyo- hotel description
Language: Travel details; can/ can’t; there is / there are
Skills: Making bookings and checking arrangements
Case Study: The Gustav Conference Centre: Coordinate the needs of three different companies.
Food and Entertaining
Discussion: Discuss food from different countries
Reading: India likes fast-food chains – Financial Times
Listening : An interview with a specialist in change leadership
Language: Eating out; some/any; countable and uncountable nouns
Skills: Making decisions
Case Study: Which restaurant? Choose the right place to eat for some important clients.
Buying and Selling
Discussion: Talk about buying different products
Reading: Uniqlo: a global success story
Listening : An interview with a management consultant
Language: Choosing a product; choosing a service; Past simple; Past time references
Skills: Describing a product
Case Study: NP innovations: Decide on a new product
People
Discussion: Talk about how you like to work
Reading: Women at the top: Andrea Jung – Financial Times
Listening : An interview with a management consultant
Language: Describing people; Past simple – negatives and questions; Question forms
Skills: Dealing with problems
Case Study: Tell us about it: Give advice on problems at work
Writing: Reply to a problem message
Advertising
Discussion: Do an advertising quiz
Reading: Volkswagen’s Black Beetle ad- Financial Times
Listening : An interview with an organisation development consultant
Language: Advertising and markets; Comparatives and superlatives; much / a lot, a little / a bit
Skills: Participating in discussions
Case Study: Excelsior Chocolate; Products: Devise an advertising campaign
Writing: product launch plan
Companies
Discussion: Do a companies quiz
Listening : An interview with a specialist in change leadership
Reading: New markets for Gamesa
Language: Describing companies; Present continuous; Present simple or present continuous
Skills: Starting a presentation
Case Study: Presenting your company: Prepare a short presentation
Writing: Company profile
Communication
Discussion: Do a communications quiz
Listening : An interview with a management consultant
Reading: I’m a fan of Facebook, but not of video calls – Financial Times
Language: Internal communication; Talking about future plans; will
Skills: Making arrangements
Case Study: Blakelock Engineering: Decide who should leave a company
Writing: e-mail
Cultures
Discussion: Look at some tips for doing business in another country
Listening : Three people talk about cultural mistakes
Reading: Lessons in cultural difference- Financial Times
Language: Company cultures; should/ shouldn’t, could/would
Skills: Identifying problems and agreeing action
Case Study: The wind of change: Assess ideas for changing a company culture
Writing: action minutes
Jobs
Discussion: Discuss jobs
Reading: profile on a professional networking site
Listening : An interview with an organisation development consultant
Language: Skills and abilities; Present perfect; Past simple and present perfect
Skills: Interview skills
Case Study: Nelson & Harper Inc: Interview candidates for a job
Writing: letter
Course Days Times Dates Fees
Our classroom is located at
55a Pagoda Street (059214)



